El Dorado Premium Brewing CO. was inspired by the movie The Road to El Dorado, which tells the story of two con-men who find a map to the Lost City of Gold, El Dorado. After stowing away onto one of the ships of the Spanish explorer Cortez, the pair escapes and eventually do find the city.

My inspiration for creating a beer brand came from an animated movie. Keep to the idea of finding El Dorado, the lost city of gold. Designing a logo, choosing colours, and designing a bottle.

Designers: Ruben Mejia
Illustrator: Ruben Mejia
Concept Design: Ruben Mejia